{"id":39846,"date":"2019-07-08T13:13:34","date_gmt":"2019-07-08T12:13:34","guid":{"rendered":"https:\/\/nowa.poush.be\/upcucling-and-levi-strauss\/"},"modified":"2020-11-03T12:22:44","modified_gmt":"2020-11-03T11:22:44","slug":"upcycling-levi-strauss","status":"publish","type":"post","link":"https:\/\/wearenowa.com\/fr\/upcycling-levi-strauss\/","title":{"rendered":"Levi Strauss &#038; Co"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<h2>De la pub \u00e0 la mode, avec Levi Strauss &amp; Co<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A l\u2019automne 2018, nowa a eu l\u2019honneur de collaborer avec la c\u00e9l\u00e8bre marque Levi Strauss&nbsp;&amp; Co.&nbsp;dans le cadre d\u2019un projet de transformation de b\u00e2ches publicitaires en accessoires de mode. 1000 banners publicitaires utilis\u00e9s par la marque dans plus de cent magasins \u00e0 travers l\u2019Europe ont \u00e9t\u00e9 r\u00e9cup\u00e9r\u00e9s par nowa, red\u00e9coup\u00e9s et transform\u00e9s en nouveau produits. Cela a permis d\u2019\u00e9viter de jeter 2400 m\u00e8tres carr\u00e9s de HDPE (DuPont&#x2122; Tyvek\u00ae).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Levi Strauss project: from advertising to fashion!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PHmFu-bKKas?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Levi Strauss a de la sorte pu recr\u00e9er plusieurs centaines de trousses et accessoires issus d\u2019une campagne publicitaire qui a marqu\u00e9 les esprits. Ces produits ne sont pas en vente dans le commerce mais ont \u00e9t\u00e9 distribu\u00e9s en interne chez Levi Strauss. Apr\u00e8s leur utilisation (1 \u00e0 3 ans de dur\u00e9e de vie), les accessoires en Tyvek pourront \u00eatre recycl\u00e9s, ce qui nous am\u00e8nera sur un cycle de vie de mat\u00e9riau de plus de 4-5 ans!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-1-1024x683.jpeg);background-position:50% 50%\"><img width=\"1024\" height=\"683\" src=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-37350\" srcset=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-1-1024x683.jpeg 1024w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-1-300x200.jpeg 300w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-1-768x512.jpeg 768w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-1-690x460.jpeg 690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"pl-3\">1000 banners de Levi Strauss &amp; Co. ont \u00e9t\u00e9 transform\u00e9s en accessoires de mode, \u00e9vitant pr\u00e8s de 2400 m\u00e8tres carr\u00e9s HDPE (DuPont&#x2122; Tyvek\u00ae) d\u2019\u00eatre jet\u00e9s.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-1-1024x683.jpeg);background-position:50% 50%\"><img width=\"1024\" height=\"683\" src=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-37358\" srcset=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-1-1024x683.jpeg 1024w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-1-300x200.jpeg 300w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-1-768x512.jpeg 768w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-1-690x460.jpeg 690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"pr-3\">Le mat\u00e9riau que nous utilisons pour cr\u00e9er nos accessoires, le Tyvek, est en effet un des mat\u00e9riaux les plus respectueux de l\u2019environnement parmi ceux qui peuvent s\u2019imprimer, r\u00e9sister \u00e0 l\u2019eau et se recycler.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-2-1024x683.jpeg\" alt=\"\" data-id=\"37354\" data-full-url=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-2.jpeg\" data-link=\"https:\/\/wearenowa.com\/levis-pouch-2\/\" class=\"wp-image-37354\" srcset=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-2-1024x683.jpeg 1024w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-2-300x200.jpeg 300w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-2-768x512.jpeg 768w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-pouch-2-690x460.jpeg 690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-2-1024x683.jpeg\" alt=\"\" data-id=\"37362\" data-full-url=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-2.jpeg\" data-link=\"https:\/\/wearenowa.com\/about-us-2\/levis-wallet-2\/\" class=\"wp-image-37362\" srcset=\"https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-2-1024x683.jpeg 1024w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-2-300x200.jpeg 300w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-2-768x512.jpeg 768w, https:\/\/wearenowa.com\/wp-content\/uploads\/2019\/04\/levis-wallet-2-690x460.jpeg 690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Contactez-nous si vous \u00eates int\u00e9ress\u00e9s par l\u2019upcycling et l\u2019impression sur grands formats pour vos \u00e9v\u00e9nements:&nbsp;<a href=\"https:\/\/wearenowa.be\/fr\/upcycling-and-levi-strauss\/info@wearenowa.be\">info@wearenowa.be<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill cta-blog has-text-color has-background\" style=\"background-color:#72a1bf;color:#ffffff\"><figure class=\"wp-block-media-text__media\" 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d&rsquo;entreprise<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:110px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NOWA a eu l\u2019honneur de collaborer avec la c\u00e9l\u00e8bre marque Levi Strauss &#038; Co<\/p>\n","protected":false},"author":266,"featured_media":40431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[388],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"nowa a collaborer avec la c\u00e9l\u00e8bre marque Levi Strauss &amp; Co. dans le cadre d\u2019un projet de transformation de b\u00e2ches publicitaires en accessoires de mode.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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